TOILETRIES retailer Watsons Singapore has adopted the Breast Cancer Foundation (BCF) as its official charity for one year.
To raise breast cancer awareness, it has started three initiatives with the charity.
The first initiative is selling BCF pink ribbon pins and distributing BCF Breast Books. The pink ribbons priced at $5 each are available at any of the 102 Watsons stores, while the BCF’s The Breast Books are available at Watsons pharmacies.
The second initiative is Watsons Pink Shelves, now in 40 selected stores till Nov 17. This is in collaboration with four suppliers: Johnson & Johnson, LDWaxson, L’Oreal and Procter & Gamble. For every product purchased, 10 cents will be donated to the BCF.
The Watsons Pink Ribbon Walk/Run that coincides with the Breast Cancer Awareness Month will be held on Oct 2 at East Coast Park.Watsons will officially launch its year-long campaign at the event. Visit www.watsons. com.sg for details of the run.
Ms Christine Ang,general manager of BCF, says: “Statistics have shown that 80 per cent of women in the age group of 50 to 69 were aware of mammography, but only 40 per cent came forward for screening in the last two years.”
Ms Cathy Yeap, managing director ofWatsons Personal Care Stores, says: “With the increase of breast cancer cases in Singapore, Watsons strongly believes in promoting the cause of protection and prevention against this disease. Through 102 Watsons Personal Care Stores, Watsons reaches out to more than a million customers who visit the stores each month, including Watsons’ 300,000-strong cardmembership base,most of whom are women.”